Molteni & C
Design
case studies | food
Product:
Media:
Mercato:
Channel:
Lavazza
Comer La Vanguardia
Spain
Digital / Social
Objective
Promotion of a 4-episode miniseries produced by Lavazza, which supports a young chef in opening a restaurant in Spain.
Strategy
Digital campaign with preroll videos in ROS on lavanguardia.com, accompanied by a campaign featuring 4 social dark posts promoting the trailer and individual episodes targeting an audience interested in food&beverage, restaurants, cafes.
