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Monk Chair re-edition Project

THE GRAND TOURIST

USA + International

Print / Social / Poscast / Event

Objective

Present the re-edition of the Monk chair

Strategy

The iconic chair, originally designed by Afra and Tobia Scarpa for Molteni&C in 1973, is being reissued in an exclusive new edition.
Molteni&C supported the launch of The Grand Tourist, the new magazine by Dan Rubinstein, taking part in the very first issue.
The brand’s involvement took the form of an integrated tailor-made project developed across multiple platforms: from print, with a dedicated cover and an interview with Giulia and Carlo Molteni, to social media and an exclusive event held in New York on the occasion of ICFF.

K.media srl
Via Bonaventura Cavalieri, 1/3 - 20121 Milano MI
T +39 02 29061094
info@kmedianet.com
K.media srl
Via Bonaventura Cavalieri, 1/3 - 20121 Milano MI
T +39 02 29061094
info@kmedianet.com