Molteni & C
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Monk Chair re-edition Project
THE GRAND TOURIST
USA + International
Print / Social / Poscast / Event
Present the re-edition of the Monk chair
The iconic chair, originally designed by Afra and Tobia Scarpa for Molteni&C in 1973, is being reissued in an exclusive new edition.
Molteni&C supported the launch of The Grand Tourist, the new magazine by Dan Rubinstein, taking part in the very first issue.
The brand’s involvement took the form of an integrated tailor-made project developed across multiple platforms: from print, with a dedicated cover and an interview with Giulia and Carlo Molteni, to social media and an exclusive event held in New York on the occasion of ICFF.