The advertorial produced by the publisher highlighted Versace’s new creative direction, guiding readers to rediscover the brand’s original essence. The content was promoted through impactful display formats on lemonde.fr, Instagram dark posts on M Le Mag, and a customized email sent to Le Monde subscribers within the core target of Women, AB++. In addition to the branded content campaign, a display campaign was also run in the M International and Le Goût du Monde newsletters.