case studies  |  food

Product:

Media:

Mercato:

Channel:

Grana Padano

La Vanguardia

Spain

Digital / Social

Objective

Present healthy and quick recipes typically “made in Italy” with Grana Padano as the main ingredient.

Strategy

Creation of custom content for the client in collaboration with chef Inés from “Hoy Comemos Sano,” featuring videos and ideas for healthy and quick recipes for Easter and springtime. The content, created by the publisher in partnership with the client, was published in the COMER section of Lavanguardia.com and promoted through native boxes on the homepage, within the section, and on social channels of both the publisher and “Hoy Comemos Sano.”

K.media srl
Via Bonaventura Cavalieri, 1/3 - 20121 Milano MI
T +39 02 29061094
info@kmedianet.com
K.media srl
Via Bonaventura Cavalieri, 1/3 - 20121 Milano MI
T +39 02 29061094
info@kmedianet.com